At a press conference held today at the 2014 NAMM Show (Booth 4558), RHC Holdings announced its new targeted marketing strategies. Under this plan, RHC Holdings, comprised of well-known dependable brands, including RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, will target its brands to their specific markets.
After a five year hiatus from Summer NAMM in Nashville, Orange Amps returns to the music city to showcase their new Orange Guitar Packs as well as some of their amps from the Dual Dark and Crush Pro series that became available in the US within the last six months. Derek Carvotta told us, “It was the first time in five years that we have exhibited at the Summer show, and I would say it was a success!”
By Steve McKinley
Via Press Release: Schecter Guitar Research is excited to announce the return of the C-1 Classic to be showcased in Booth #1344 at the Summer NAMM Conference in 2014. This fan favorite is equipped with Seymour Duncan JB bridge pickup and Jazz pick-up in the neck position to give this elegant guitar the perfect blend of smooth tones, with a rock edge. The beauty of the Multi-ply Maple/Walnut Thru-Body neck construction with the Quilted Maple top in Antique Amber (ANTQ) finish and the “Vine of Life” inlays on a rosewood fingerboard makes this guitar deserving of its name, Classic.
The DR Strings booth at NAMM displayed their popular NEON strings on several basses and guitars set against a black backdrop accented with UV lights – what an awesome display! Joining the display this summer in celebration of the Fourth of July, were DR Strings new NEON™ Red, White and Blue color coated guitar and bass string sets. What’s great about these new strings is that in coordination with legendary guitarist and DR Strings’ artist Jeff “Skunk” Baxter, 10% of the sales proceeds will benefit the Special Operations Warrior Foundation (SOWF). In a recent press release, Baxter stated, “The SOWF guarantees a college education and/or support for sons and daughters of Special Forces parents who have fallen in the line of duty.”
In a press release issued during the NAMM 2014 trade show in Anaheim, CA, Jackson Guitars announced the 14 new models which they showcased at their booth. They describe the new guitars stating the features of these new guitars...
PRS showcased their six new translucent maple top colors at Winter NAMM 2014 in Anaheim, CA. The colors are new additions to its US-made Core electric guitar and bass line. The colors have unique, catchy names: Aquableux, Blood Orange, Faded Whale Blue, Obsidian, Violet, and Leprechaun Tooth. PRS has been known for their vibrant eye-catching colors showcasing the depth and beauty of their signature maple top, and PRS’s Core and SE lines offer over 70 color options. Not only has PRS added these new colors, they have updated the look of these guitars by adding a headstock made of a rosewood veneer with a Paul Reed Smith signature inlay.
ChordBuddy LLC announced in mid-July the launch of their new “Duck Commander” edition of its latest product, ChordBuddy Jr, which is a new-half sized guitar designed for children ages 4 to 8 years old.
RedSonic introduced their new stackable, lightweight amplifiers at Summer NAMM 2014 in Nashville, TN. In a press release issued prior to the show, Jonathan Redmond, the inventor/owner of RedSonic Sound talked about his vision behind his new product. “It’s about time that any musician with a vision and a belief in themselves had something available to help them realize their dreams. It’s long overdue in a world where technology changes all the time but speaker cabinets for musicians haven’t changed much in 100 years.”
Press Release: Schecter Guitar Research is proud to introduce the addition of the Hellraiser Hybrid series to the ever growing 2014 guitar line to be showcased this year in Booth #1344 at the 2014 Summer NAMM Conference. Loaded with EMG’s new 57/66 active pick-ups, the Hellraiser Hybrid has the aggressiveness of the already very popular Hellraiser series and has the slim, fast neck of the Blackjack SLS. With new “cutting edge” carbon fiber binding and glow in the dark side dot inlays, this guitar stands out from the rest. There will be 5 versions of the Hellraiser Hybrid: the HH-6, HH-6 FR, HH-7, HH-8, and the HH Tempest.