Tuesday, September 26, 2017
Ahh…I love the smell of NAMM in the morning. Waking up for Day Three you feel yourself changed, a NAMM-Morphosis of sorts…like a super power. You now walk the vast NAMM halls as if on a hover board, connect with your fellow NAMM goers like a matrix, and forego NAMM maps and apps. After charging up at the NAMM U Breakfast (yes, food during the daylight hours!), you’re ready to go. In essence, you become one with NAMM. Of course, the occupational hazard here is that you grow accustomed to the non-stop excitement. 
NAMM Day One was…awesome! It never ceases to amaze me the adrenaline charge you have whilst at NAMM and so like Christmas morning, I sprang from the bed for Day Two (OK, maybe more like, “Morning already? Get the defibrillator!). 
A who's who of music industry execs, celebrities, luminaries and supporters of women in music gathered on Fri., Jan. 22 in the Anaheim Hilton hotel’s Pacific Ballroom to celebrate the 2016 She Rocks Awards, an event paying tribute to women who display leadership and stand out within the music industry.
On January 21-24, the colorful and rowdy crowd that attends NAMM overran Anaheim, CA once more. 
Press Release:  At the Winter NAMM trade show, Taylor Guitars has announced the release of TaylorSense®, a revolutionary new technology that puts the health and vital signs of a Taylor Guitar directly into the owner's hands. The TaylorSense smart battery box, which replaces the 9-volt battery box in any acoustic Taylor guitar, houses sensors that monitor the condition of the guitar and communicates via low-energy Bluetooth® to the free Taylor Guitars iOS App. Shaped by the company's decades of guitar care experience, TaylorSense is calibrated to issue timely alerts and notifications to address some of the most common concerns guitar owners face: humidity and temperature extremes, potentially damaging impact, and their onboard pickup system's battery life.
Every year there is great anticipation by exhibitors, retailers, and music enthusiasts for the National Association of Music Merchants (NAMM) trade show, and this year was no exception. NAMM holds its Winter musical instrument trade show every January in Anaheim, CA. It's where the biggest and brightest global companies to the boutique innovative up-starts proudly showcase their hot new products. From the simplest of guitar picks, straps and strings, to innovative music and recording software, wind and percussion instruments, cables, mics, pianos and keyboards, to a guitar lover’s dream – top-of-the-line amplifiers and stunningly beautiful guitars.
Press Release:  Taylor Guitars continues its pursuit of advancing acoustic guitar design with the launch of an expanded range of new 12-string guitars at the Winter NAMM Show. Although 12-strings have traditionally been associated with big-bodied guitars, Master Guitar Designer Andy Powers has broadened the appeal of the 12-string experience with inspiring new model designs that now incorporate all five Taylor body shapes. 
Panelists include guitarist Jennifer Batten, Paula Salvatore of Capitol Studios, Tish Ciravolo of Daisy Rock Girl Guitars, and Rebecca Eaddy of Roland Corporation U.S.
Renowned advertising agency has RedNet 4 and RedNet 5 units linking the audio between new cutting-edge audio editing suites