Spring 2017 launches Sanctuary‘s 20th anniversary and this season, the collection is all about denim. To celebrate this milestone,Sanctuary Clothing shot a provocative video, launching today.

“It’s only natural to commemorate our full lifestyle collection with a full introduction of blue, we are taking Sanctuary’s signature modern sexy fit and attainable price and putting it in denim” says Creative Director Deb Polanco.

The brand shot a blue focused campaign with the denim launch, which will be featured in print and digital. Photographed by Bjorn Looss in NYC with Art Director Olivia Windisch, the campaign and accompanying video features model Esther Heesch.

For Spring 17, Sanctuary will feature all categories in denim: soft dresses, five pocket bottoms as well as shorts, bare tops, jackets and soft bottoms. The Vintage Edition will include a rigid denim collection reminiscent of the late 80s and early 90s vibe. This special collection includes great vintage washes and embellished special edition patched pieces (Denim styles range from $99-$139, www.sanctuaryclothing.com).

Download the video.

Download the campaign.

About Sanctuary:

Capturing the Los Angeles lifestyle, Sanctuary’s unique design is a modern take on vintage styling with a handcrafted focus on detail. The Sanctuary woman is comfortable strolling the streets of New York or the sandy beaches of Southern California.

Her bi-coastal eclectic style spans from work to weekend, day to night. Debra Polanco is always on the go traveling the world to inspire the collection. It is through her adventures that Sanctuary is designed.

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