Mega pop star Taylor Swift has laid to rest all the speculation about her upcoming album with the release of her single “Look What You Made Me Do.” The new album titled Reputation will be released on November 10 via Scott Borschetta’s Big Machine Label Group.

Reputation is set to be the pop star’s sixth studio album. Her last record, 1989, was released in 2014 and sold 1.2 million copies in its first week.

Swift has recently been teasing fans on social media with cryptic messages and photos of snakes and her online store Swift Nation is selling snake rings. Swift has had a history of references from what are referred to as “haters” of being a snake and the hashtag #TaylorSwiftIsASnake made its rounds on social media in 2016. This is largely based on her feud with the Kanye West and Kim Kardashian, as well as the feud with ex Calvin Harris over her taking claim for Harris’ hit song “This Is What You Came For” which had been written under the pseudonym Nils Sjoberg and recorded by Harris and Rihanna.

Check out the official music video for “Look What You Made Me Do” showing off Swift’s edgier side in which Swift says in response to a phone call for Taylor Swift, “I’m sorry the old Taylor can’t come to the phone now. Why? Oh, ‘cause she’s dead.”

Billboard released an article Decoding 7 Revealing Lyrics on Taylor Swift’s ‘Look What You Made Me Do.’ Do you like the “dead” Taylor Swift or the new “dark, vengeful” Swift?

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