Ernie Ball New Product Introductions at NAMM 2016

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Check out Ernie Ball’s new and innovative products at NAMM 2016—Booth # 5440 (Hall B).

Ernie Ball Announces NeverRust String Technology and Replacement Guarantee

●     Ernie Ball guarantees strings to never rust or they’ll replace them absolutely free.

●     New electric and acoustic guitar strings feature exclusive plasma plating technology for unmatched rust and corrosion resistance up to 300% more than traditional strings.

●     Ernie Ball NeverRust technology provides up to 32% greater tensile strength than other string sets.

Ernie Ball (Booth 5440, Hall B), the world’s leading manufacturer of guitar strings, musical instrument accessories and volume pedals, announces a major breakthrough in string technology: Ernie Ball NeverRust utilizes a proprietary plasma plating process that provides an unprecedented level of rust and corrosion resistance – up to 300% greater than traditional string sets.

Ernie Ball Strings

Available on select Ernie Ball electric and acoustic string sets, including Slinkys®, the world’s most popular strings, Ernie Ball’s NeverRust technology also provides up to 32% greater tensile strength than traditional string sets. Derived from tireless research and development by Ernie Ball president Brian Ball and his engineering team, the primary objective was to create an exclusive process that eliminates the potential for rust and corrosion widely associated with guitar strings. Proudly manufactured in the USA, Ernie Ball’s NeverRust plating technology also completely eliminates the use of harmful chemicals and hazardous byproducts, resulting in a more environmentally friendly manufacturing process.

“Guitar strings are one of the most demanding and often overlooked components of a guitarist’s signal chain,” said Brian Ball. “NeverRust technology is the result of our endless dedication and pursuit to improve a musician’s playing experience by developing strings that last longer, resist rust, and breakage – especially for guitarists who sweat and play hard night after night.”

“From the introduction of our first custom-gauged Slinky strings in 1962 to our exclusive Cobalt, M-Steel and now NeverRust technologies, Ernie Ball strives to give guitarists the innovation, performance and reliability they demand in guitar strings,” Ball continued.

Ernie Ball’s NeverRust guarantee commits to replacing any covered set of strings absolutely free up to one-year from purchase. Ernie Ball NeverRust strings will be available in May 2016.

Ernie Ball Introduces Overdrive and Ambient Delay Expression Effects Pedals

●      New Ernie Ball effects pedals offer dynamic foot-control giving players more sonic expression than traditional stomp pedals.  

Ernie Ball (Booth 5440, Hall B), the world’s premier manufacturer of guitar strings, musical instrument accessories and volume pedals, announces the introduction of their new Expression Series effects pedals at NAMM 2016. The new Expression Overdrive and Ambient Delay hybrid pedals for guitar and bass allow on-the-fly, dynamic foot-control, giving players more sonic expression than traditional stomp pedals in a road-worthy metal construction.

 ernie ball pedal

Ernie Ball’s Expression Overdrive and Ambient Delay pedals also come equipped with Ernie Ball’s newly engineered ultra-durable PVC-coated Kevlar cord and spring linkage for dependable performance under the most punishing conditions of professional use.  The new design replaces the traditional Vectran string in the Ernie Ball VP and VPJR series.

The Ernie Ball Expression Overdrive delivers everything from a hint of natural tube-amp-like overdrive and rhythm crunch to searing lead tones. It features settings for drive, boost and tone, with a foot-sweepable overdrive control, making it effortless to go from clean to roaring all-out growl and everything in between.

The Expression Series Ambient Delay hybrid provides 50 to 750 milliseconds of delay time layered with reverb, for everything from slap-back to extended repeats. It features settings for delay time and feedback, reverb level, with a foot-sweepable effect level control to integrate anything from subtle textures to ambient soundscapes.

Both units come with a power supply, and are finished in polished gold and rose gold aluminum casings.

The Ernie Ball Expression Overdrive will be available Q2 2016, at $179.99 SRP/MAP. 
The Expression Ambient Delay will be available Q2 2016, at $199.99 SRP/MAP.

Ernie Ball Showcases Expanded Accessories Lineup at NAMM 2016

  • Ernie Ball unveils new products highlighting commitment to world-class guitar and bass accessories

Ernie Ball (Booth 5440, Hall B), the world’s leading manufacturer of guitar strings, musical instrument accessories and volume pedals, unveils an expanded line-up of guitar and bass accessories at NAMM 2016. The company is showcasing a new range of Ultraflex instrument cables; the new Flex Tune tuner; a Polylock self-locking guitar and bass strap; and a new Pick Buddy adhesive-free pick holder.

ernie ball pick buddy

“At NAMM 2016 we’re showing our retail partners that we’re strengthening our position in the accessories market in a big way,” said Brian Ball, President of Ernie Ball. “Ernie Ball is committed to providing guitarists and bassists with innovative improvements on traditional designs as well as giving dealers a comprehensive line of accessories that will help contribute to their bottom line.”

Ernie Ball will also be offering a new Ultraflex cable series including instrument, speaker, and patch cables.  The cables feature premium construction, connectors and internal wire and combine clear sound with low handling noise and road-tough durability. The Ernie Ball Ultraflex cable line will consist of 10-foot and 20-foot straight instrument cables, 25-foot coiled instrument cables, a 10-foot speaker cable, and 6-inch patch cables.

The Flex Tune tuner offers Chromatic, Guitar, Bass, Violin and Ukulele tuning modes, a large, vibrant 2-inch LCD display, selectable sensor modes for mic or clip vibration, precise pitch calibration, and dual-axis 360-degree pivot arm. The Flex Tune is powered by a three-volt lithium battery.

Ernie Ball’s Polylock guitar and bass straps feature a patent-pending self-locking mechanism that securely holds the strap without the need for modification or bulky hardware. Adjustable from 38 to 67 inches, the Polylock easily fastens to the instrument’s existing strap buttons. Polylock is available now for $24.99 SRP

Ernie Ball’s Pick Buddy is a compact, adhesive-free pick holder that mounts on a guitar or bass to keep a pick close at hand. It’s made from a special thermoplastic material that’s removable and reusable and safe for use on all guitar finishes. Pick buddy is available now for $4.99 SRP

Ernie Ball Music Man Premieres StingRay and Cutlass Guitars at NAMM 2016

●     New guitars combine classic Music Man designs with modern Ernie Ball performance and features

At NAMM 2016, Ernie Ball Music Man (Booth 5440, Hall B), one of the world’s premier guitar, bass and amp manufacturers, is introducing new StingRay and Cutlass guitars models, two instruments re-imagined from classic Music Man designs first introduced in the 1970s. The Cutlass and StingRay marry the classic design of early Music Man aesthetics with the groundbreaking engineering of modern Ernie Ball Music Man guitars that deliver unmatched playability, feel and tone.

guitar

“Our StingRay and Cutlass guitars are adaptations of original Music Man designs from the 1970’s and as such represent an important part of the company’s design legacy that we are proud to bring back to today’s guitarists,” said Sterling Ball, CEO of Ernie Ball. “They were built for players of all styles of music, feature unique, original body designs and offer an extraordinary level of performance at their price point.”

The Ernie Ball Music Man StingRay features two custom vintage-output humbucking pickups with plain enamel wire and Alnico 5 magnets, and redesigned electronics that provide tonal consistency at all volume levels. Other features include a super-responsive modern tremolo design with bent steel saddles, an oversized 4-over-2 headstock with Schaller M6-IND tuners and a compensated nut for precise intonation. It will be available in Black, Ivory White, Vintage Tobacco Sunburst and Chili Red. The Ernie Ball Music Man StingRay guitar will be available February 1, 2016, at $1,499.99 SRP/MAP.

The Ernie Ball Music Man Cutlass features a new oversized 4-over-2 headstock with Schaller M6-IND tuners and a soft V-to-C-shaped 25.5-inch scale neck with 10-inch radius and stainless steel frets, maple or rosewood fingerboard, ultra-light satin polyurethane finish and compensated nut. Its extremely lightweight, resonant alder body offers unobstructed upper fret access. The Cutlass has three custom mid-‘60s-style staggered-pole single coil pickups operating in conjunction with a new active wide spectrum silent circuit that eliminates the hum associated with single coil designs and provides tonal consistency at all volumes. The Cutlass will be available February 1, 2016, in Black, Ivory White, Vintage Sunburst and Vintage Turquoise at $1499.99 SRP/MAP.

 

Ernie Ball Music Man Introduces 40th Anniversary “Old Smoothie” StingRay Bass at NAMM 2016

At NAMM 2016, Ernie Ball Music Man (Booth 5440, Hall B), one of the world’s premier guitar, bass and amp manufacturers, is introducing its 40th Anniversary StingRay electric bass, “Old Smoothie,” named for a prototype from 1976 featuring a one-of-a-kind design and unique tonal characteristics. The bass features a rare ten (10) pole piece pickup design, resulting in a smooth, full tone that gives Old Smoothie its name and is reminiscent of the highly-sought-after vintage 70’s Music Man StingRay sound.

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“Since its introduction in 1976, the Music Man StingRay bass has been embraced as one of the world’s classic electric bass designs, and Old Smoothie was an interesting – and great-sounding – variation given to me by Leo Fender during the time I spent testing and developing the original prototypes back in the 70’s,” said Sterling Ball, CEO for Ernie Ball. “We recently revisited the bass and were knocked out by its rich, deep, beautifully sweet tone. We knew we had to make it available to today’s bass players and celebrate one of the most iconic instruments of our time.”

The Ernie Ball Music Man “Old Smoothie” 40th Anniversary bass is a faithful reproduction of the original, with its custom-made ten (10) pole piece pickup design precisely reproduced. “We analyzed the original with a spectrograph, micrometer and other measurement tools and examined and re-created it to the smallest detail to deliver the exact tone of the original,” said Sterling Ball. All the other attributes of the original Old Smoothie have been duplicated, including its body, headstock and pickguard shape, 34-inch scale maple neck and fingerboard, frets, active electronics, hardware and exclusive chocolate-burst finish.

The Ernie Ball Music Man Old Smoothie Bass is supplied with a hardshell case and will be available in April 2016.

Ernie Ball Music Man Introduces John Petrucci, St. Vincent and James Valentine Artist Series Guitars at NAMM 2016

Ernie Ball Music Man (Booth 5440, Hall B), one of the world’s premier guitar, bass and amp manufacturers, is debuting three new Artist Series guitars at NAMM 2016: the John Petrucci “JP16”, the Annie Clark “St. Vincent” and the James Valentine “Valentine” models. The new guitars were designed with extensive input from the artists and manufactured to their exact specifications. All three artists will be at the NAMM 2016 Ernie Ball Music Man booth on Thursday, January 21 (time TBA), to personally introduce their guitars.

“We are honored to be working with such talented guitar players and instrument designers like John Petrucci (Dream Theater), Annie Clark (St. Vincent), and James Valentine (Maroon 5),” said Sterling Ball, CEO of Ernie Ball. “Unlike with other signature instruments, Ernie Ball Music Man Artist Series guitars are ground-up designs created hand-in-hand with the players’ input to enable them to develop guitars that push the limits of design and performance.”

 blue

The Ernie Ball Music Man John Petrucci “JP16” offers an ideal combination of the best features of all John Petrucci signature instruments, one of the world’s best-selling artist signature models. The JP16 retains the styling of the current JP15 and features a basswood body with original JP6 arm scoop, black Floyd Rose Pro Series Tremolo with matching black hardware, two DiMarzio Illuminator humbucking pickups with a 20dB boost and a 25.5-inch scale, gun-oil finish, 17-inch radius roasted maple neck with ebony fingerboard, and Ernie Ball’s trademarked 4-over-2 headstock and compensated nut, designed for superior tuning stability.

The Ernie Ball Music Man Annie Clark “St. Vincent” features an ergonomic body shape made from lightweight African mahogany, three DiMarzio mini-humbucking pickups and custom wired 5-way switching. Signature knobs, inlays, molded pickguard, 25.5-inch scale, gun-oil finished rosewood neck and 10-inch radius fingerboard, with Ernie Ball’s trademarked 4-over-2 headstock and compensated nut, designed for superior tuning stability as well as Ernie Ball Music Man’s exclusive super smooth modern tremolo are among the guitar’s additional features. It will be available in Black and St. Vincent Blue on March 1, 2016, for $1,899.99 SRP/MAP

The Ernie Ball Music Man James Valentine “Valentine” guitar features a slab ash body, two Ernie Ball Music Man designed pickups (1-humbucker/1-single coil) with 3-way custom wired lever switch, coil tap, modern hardtail bridge with vintage bent steel saddles, 25.5-inch scale, tinted ultra-light satin polyurethane finish neck with 10-inch radius rosewood or maple fingerboard, 22 stainless steel frets, oversized 4-over-2 headstock and compensated nut, designed for superior tuning stability.

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