Renowned advertising agency has RedNet 4 and RedNet 5 units linking the audio between new cutting-edge audio editing suites
Press Release: The NAMM Show, Anaheim, CA, January 21, 2016 – MW Audio Visual, Inc., a California-based professional audio visual, media and communications company, has sold, designed and installed 13 new uncompressed-4K video editing suites for creative company 72andSunny in its Los Angeles office. Part of the large-scale project also included three new state-of-the-art audio mixing and editing suites, two of which feature RedNet Dante™ network interfaces from Focusrite. Cited by Fast Company as one its Most Innovative Companies of 2015, 72andSunny’s clients include some of today’s leading brands, including Google, Samsung and Activision. Their workflow depends on unfettered connectivity in their creative suites, and the two RedNet 4 Eight-Channel Mic Preamps and RedNet 5 Pro Tools® HD Bridge interfaces, provide exactly that. “The moment we completed the edit bays, work began for ESPN, Starbucks, Samsung and other major clients,” says Michael Warren, President of MW Audio Visual.
One of the new audio suites is a full cinema post-production and mixing studio, featuring a JBL 4722 cinema monitoring system and a Panasonic Laser projector. A second studio, used for recording and mixing, uses the same Avid S6 console and Pro Tools HDX system as the cinema studio. Flanking the suites are two voice-over booths. “The client wanted to be able to route any audio from either studio or either booth to any other location, instantly,” Warren explains. “There is a RedNet 5 in the console rack in each studio and a RedNet 4 in each V-O booth, with a digital snake attached to the DB25 inputs of the RedNet 4 units. These are also connected, via shielded Cat-6 cabling, to Cisco switches that we have in each control room, V-O booth and rack. So we can matrix the audio from anywhere to anywhere, through the RedNet units.”
In fact, adds Warren, 72andSunny can send its audio anywhere in the world from there, through a sharable SAN that connects its entire campus and out to any other location via the Internet. “This is the new face of media workflow,” he says. “People are creating content for television, cinema, online — it doesn’t matter. It’s all about their ability to connect with each other and share the process, between rooms, across a campus, or globally. Like Apple or Google, 72andSunny is a campus-driven company. Connectivity is crucial. And systems like RedNet give them the connectivity they need.”
For further information, head to www.focusrite.com.
The Focusrite brand was established in 1985 and the founding principles of the company were to develop products that sounded more musical, in addition to just measuring well – today, we still carry these founding principles forward in our class-leading and award-winning designs. We measure our success by the success of you, our clients, and you will find Focusrite product prominent in professional and project studios throughout the world. Based just outside of London, we work with the best design talent throughout the world to bring you the tools to enhance the way you work. Our product is made with pride and principle in a highly automated ISO 9002 factory with significant level of test by engineers who themselves are musicians and understand the part our product plays in your process.
Focusrite is exhibiting at Booth 6464 (Hall A) at the 2016 NAMM Show in Anaheim, CA.