ANAHEIM, California, January 25, 2018 — Responding to player demand for new styles and finishes, Oscar Schmidt Guitars is kicking off its 2018 sales and marketing program on a fresh, new note with the immediate market introduction of two new ukulele models that feature tattoo and trans-color designs.
“Ukuleles continue to experience a massive resurgence in popularity and these two new Oscar Schmidt models are certain to add further momentum to the category’s growth in 2018,” said Gil Soucy, Oscar Schmidt Vice President & General Manager. “They provide dealers with unmatched quality, sound, playability and popular aesthetics that will immediately appeal to players who want their ukes to stand out from the crowd!”
The new Oscar Schmidt Tattoo Uke (OU2TAT-U) marries Oscar Schmidt’s unbeatable quality and sound with eye-popping Hawaiian style tattoo designs that are extremely popular today. The Tattoo Uke carries a suggested retail price of $149.90 for the concert size and $179.90 for the tenor size. Both are available for immediate delivery to dealers nationwide.
Also available for immediate delivery to dealers is the new Oscar Schmidt Trans-Color Uke, featuring a blue or red translucent front body. Translucent colored ukuleles are one of the hottest instrument trends right now, and Oscar Schmidt is proud to offer dealers a beautiful, affordable ukulele model that is sure to attract players across the country. The concert size ukulele in translucent red (OU2FTR-A) or translucent blue (OU2FTBL-A) carries a suggested retail price of $249.90 while the tenor size ukulele in translucent red (OU2TFTR-A) or translucent blue (OU2TFTBL-A) has a price of $279.90.