ANAHEIM, California, January 25, 2018 – Jasmine, the industry-leading manufacturer of
acoustic guitars for every skill level and budget, today introduced three new acoustic versions of some of its hottest selling online models that will be sold exclusively through independent retailers. The three new high quality, affordably priced models are designed to support independent retailers in their ongoing quest to create the next wave of guitarists.
“Aspiring musicians have no greater friend than their local musical instrument store, and with the launch of these three new models, retailers will be able to begin life-long relationships with the next generation of players,” Jasmine Vice President & General Manager Gil Soucy said today. “When you can truly compete with models that are well designed and competitively priced, every customer who walks in the door is a potential Jasmine guitar buyer. We expect young beginning players to immediately flock to these new models.”
According to Soucy, Jasmine guitars are some of the largest volume guitars sold through online retailers today. “And now, with the introduction of these three new models, independent retailers will be able to sell their own exclusive versions of these hot selling online models without having to compete against the national chains and online retailers.”
The Jasmine J35 and J34C are in-store versions of the massively popular Jasmine S35 and S34C.
The J35 is a full-size dreadnought model with a spruce top and rosewood fingerboard, and the J34C is a cutaway orchestra-style model also with a spruce top and rosewood fingerboard. In addition, Jasmine is proud to introduce the in-demand SB-J037CE, a starburst colored model of the current JO-37CE. It is a cutaway electric/acoustic guitar featuring a solid spruce top, rosewood fingerboard and a Fishman preamp.
“Competition has never been tougher in musical instrument sales, and Jasmine is proud to offer independent retailers a means to compete with their competition,” Soucy added. “This launch represents our continuing commitment to our independent retailers and the musicians of tomorrow who we hope will choose a Jasmine guitar as their first guitar.”