Epiphone brings the Masterbilt Century Collection to the world’s best music conference

NASHVILLE (March 13, 2017) –Epiphone, the world leader in affordable professional instruments, returns to the legendary South by Southwest (SXSW) Music Conference in Austin, Texas March 10-19 to host multiple events including an all-day Luck Reunion concert at Willie Nelson’s ranch. Last year Epiphone introduced the new Masterbilt Century Archtop Collection during SXSW. Now, the Masterbilt Century has been embraced by both fans and critics with artists like Margo Price, Lucinda Williams, and Billy Bragg avowed Masterbilt Century fans.

Check out some of Epiphone’s SXSW Events:

5th Annual MyMusicRx + YOU WHO! Rock Show for Kids
Thursday, March 16 – 10 am – 12 pm

During SXSW 2017, Epiphone will announce it has signed on to become the first anchor sponsor of Austin-based MyMusicRx, the flagship program of the Children’s Cancer Association.  MyMusicRx provides bedside and online music medicine programs delivered free of charge to hospitalized kids of all ages and diagnoses. The program offers a state-of-the-art music cart and trained music specialists who play music for kids and their families. Epiphone will also sponsor the 5th annual MyMusicRx + YOU WHO! Rock Show for Kids, the family-friendly showcase hosted on the main stage of the Fader Fort.  Visit Epiphone.com for details on the exclusive Music RX Showcase sponsored by Epiphone and YETI!

Luck Reunion
Thursday, March 16 – 11 am – 11pm 

Epiphone will once again sponsor the Luck Reunion, an all-day concert event at Willie Nelson’s ranch. The Luck Reunion takes place on the original movie set of Willie Nelson’s 1980’s classic film, Red Headed Stranger. Visitors will be able to try out Epiphone instruments including the Masterbilt Century Collection and even perform for the cameras and instantly broadcast their performance on social media. Performers include Brent Cobb, Margo Price, Ray Wylie Hubbard, Jonathan Tyler, Paul Cauthen, and Bee Caves.

Visit Epiphone.com and www.gibsonsxsw.com for exclusive interviews, photos, and performances during SXSW.  See you in Texas!

Masterbilt Century Collection: http://www.epiphone.com/mbcentury

About Epiphone:  

For over 140 years, Epiphone has been a leader in affordable professional instruments with historic models like the Casino, the Texan, and the new Masterbilt Century Archtop Collection. Epiphone is also home to the PRO-1 Collection and is the official instrument of Rocksmith® Remastered, the critically acclaimed video experience that’s teaching millions around the world how to play guitar and bass. Epiphones have powered classic recordings by Les Paul, The Beatles, The Rolling Stones, and John Lee Hooker along with today’s top artists like Gary Clark Jr., Jack Casady, Tommy Thayer of KISS, Brent Hinds, and Alabama Shakes. In 2017, Epiphone celebrates 60 years as part of Gibson Brands. Today, Epiphone offers innovation, history, and a lifetime guarantee.  We’re designers. We’re players. We’re mavericks. And, we’re passionate about everything we do.

Source:  Press Release

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