ANAHEIM, CALIFORNIA, January 21, 2017 — Delivering on its promise to provide retailers with an enhanced line that makes 2017 sales ring, Rhythm Tech, the company that introduced the world’s first crescent shape tambourine, today announced the market introduction of the all-new Rhythm Tech Pro Series Tambourine at Winter NAMM 2017. At the same time, a bold new four-color upgraded packaging system for the entire Rhythm Tech product line was introduced.
The new Rhythm Tech Pro Tambourine features an over-molded GLS playing edge that provides an incredible feel for players. An innovative comfort handle and more efficient jingle placement actually produce more sound while reducing fatigue and stress on the player’s wrist. The included Pro-mount fits any 3/8” rod, allowing the Pro-Series Tambourine to be played both on and off mount. Steel or brass jingles and frames coming in black, white or red give players the options they need to find the perfect fit for their needs. All of this makes for an extremely versatile tool for drummers, percussionists and singers alike.
The stunningly redesigned Rhythm Tech packaging creates a more consistent brand look that stands out from both shelf and hook. More detailed product descriptions create a better selling proposition on the box, making it more attractive and informative to consumers.
“The introduction of the new Pro-Series Tambourine, together with the launch of the high impact, totally upgraded packaging system, provides our dealers with a very strong incentive to showcase the entire Rhythm Tech line in their stores. The packaging system is designed to attract and hold consumers’ attention and, we believe, will maximize impulse sales,” said Rhythm Tech Vice President & General Manager Gil Soucy. “Rhythm Tech is kicking off 2017 with a ‘jingle, jingle’ that will make cash registers ring!”
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About Rhythm Tech:
Founded in 1980, Rhythm Tech is a world leader in the design, manufacturing, and marketing of innovative percussion instruments and drum accessories that constantly extend the performance capabilities of contemporary percussionists. World-renowned for its development of the crescent shaped tambourine, now on permanent display in the Museum of Modern Art in New York, the company maintains its pursuit of excellence today with a complete line of Hand Percussion, Mounted Percussion, Drums, Accessories, and Pre-Packs that continues to set new standards for performance, value, and reliability. Rhythm Tech is a division of JAM Industries USA. For more information, visit www.rhythmtech.com.
Source: Press Release
