ANAHEIM, CA – Córdoba revealed an exciting new guitar product line made in collaboration with Disney•Pixar for their November 2017 release, Coco. During a presentation called “Bringing the Music of Coco to Life” on Sunday, July 16 at the...
Artist Signature Models Celebrate Brad Paisley, Jimi Hendrix, George Harrison and More; New Electric Guitar, Bass Colors Draw Inspiration From Vintage Car Paint Hues HOLLYWOOD, CALIF. (July 13, 2017) – Fender Musical Instruments Corporation (FMIC) introduces a record five new...
Singer/songwriter/female guitarist and multi-Grammy award winner Taylor Swift has pledged $4 million to the Country Music Hall of Fame and Museum in Nashville making this the largest donation by an individual artist since its opening 45 years ago.  The...
Nowadays, eco-conscious products are everywhere.  From your car, to your home, to the clothes you wear; all aspects of your life can serve to better the environment.  So where is this trend heading to next?  Believe it or not,...
Just days before the launch of her first LP ‘Just The Beginning’, Fender Musical Instruments Corporation (FMIC) is proud to announce the launch of pop-sensation Grace VanderWaal’s very own Signature Ukulele– available Spring 2018.  Fender’s popular artist signature models...
Every year there is great anticipation by exhibitors, retailers, and music enthusiasts for the National Association of Music Merchants (NAMM) trade show, and this year was no exception. NAMM holds its Winter musical instrument trade show every January in Anaheim, CA. It's where the biggest and brightest global companies to the boutique innovative up-starts proudly showcase their hot new products. From the simplest of guitar picks, straps and strings, to innovative music and recording software, wind and percussion instruments, cables, mics, pianos and keyboards, to a guitar lover’s dream – top-of-the-line amplifiers and stunningly beautiful guitars.
As seen in September/October 2018 Issue of Guitar Girl Magazine The longevity of a brand can be attributed to many things – market foresight, steady leadership, and adherence to change, for example. Above all, however, a company cannot endure without a...
Meet the man who, along with founder Bud Eastman, launched Guitar Player Magazine to the heights of the musical world.  Jim Crockett, along with his daughter Dara Crockett, are releasing their new book "Guitar Player: The Inside Story of...
Media Day at NAMM is held for several hours the day before NAMM officially opens and is just a small sampling of the thousands of instruments inside the halls of the Anaheim Convention Center.
PLUS Pedal is an exciting new effects unit that offers piano-style sustain and sostenuto functions for all types of melodic instruments, including woodwind, brass, string and bowed instruments, and, of course, guitars and bass.  The concept for PLUS Pedal...