GLENDALE, AZ (August 1, 2017) — Learning guitar is about to become more than a “summer fling,” thanks to a partnership between Dean Markley USA and FourChords guitar/karaoke app, a revolutionary instruction method by Musopia. All packages of Dean Markley strings now contain a promo code entitling customers to one month of free VIP access to FourChords, an innovative platform that helps players learn their favorite songs in minutes. With high-quality Dean Markley strings and a fun introductory method, new players will be well-positioned to succeed and keep playing their guitar.
Based in Helsinki, Finland, Musopia saw the opportunity to reach a wider audience by teaming up with Dean Markley in the USA, the birthplace of modern guitar in popular music. Throughout the decades, countless hits have been written with four simple chords, and true to its name, FourChords is a program that offers a proven instruction method that gets first-timers playing popular tunes on guitar right away. The platform has simplified chords for more than 1,500 songs, and teaches beginners strum patterns and tempo control.
“We are happy to team up with Musopia and provide aspiring musicians a revolutionary new way to learn, improve and master guitar playing in a fun and easy environment,” said Lori McCallian, CEO of Dean Markley.
Whether a new player has an heirloom acoustic or a brand-new electric off the showroom wall, a fresh set of stings can make all the difference in the world when playing. Now players have an added incentive to reach for Dean Markley’s Blue Steel, Blackhawk Coated and Signature Series strings, knowing they have free access to an easy-to-use mobile app that will teach chords and progressions.
According to Musopia, a reported 90% of entry-level players quit within the first year. FourChords’ proven method of teaching songs right away helps stem that quit rate, and 83% of FourChords users report that it helps them to continue learning the guitar. Combine that success with Dean Markley’s break-resistant strings that stand the test of time with true tone and provide an extra confidence boost for beginners. That “summer fling” is about to turn into a long-term relationship!
Musopia’s FourChords app is available for download via the App Store, Google Play or Steam. Learn more about Dean Markley’s guitar strings and accessories by visiting www.deanmarkley.com.
About Dean Markley USA
Established in 1972, Dean Markley USA is recognized as an innovator and leader in the world of musical instrument strings. Over the years, the company has expanded its product line to include guitar amplifiers, pickups and accessories. Celebrated by retailers for their sales performance and endorsed by an elite caliber of musicians, Dean Markley products are the smart choice. Visit www.deanmarkley.com to learn more.
About Musopia
Based in Helsinki, Finland, Musopia Ltd is a mobile app development studio dedicated to creating fresh and innovative music software that makes playing music easier. FourChords Guitar Karaoke, Justin Guitar Beginner Song Course and Ukeoke Ukulele Karaoke are the first apps from this team of guitar enthusiasts and IT professionals. All of these apps have been featured by Apple as “Best Apps” and reached Top 10 Music rankings in more than 40 countries, with millions of jamming sessions on iOS and Android devices. Musopia is working together with the musical instrument industry and non-profit organizations like Little Kids Rock and Guitars In The Classroom in order to give more people a chance to enjoy making music. More info at www.musopia.net.
