Minarik Guitars Team Up to Release a Custom Guitar to Celebrate 40th Anniversary of “Heavy Metal” Film …

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Los Angeles, CA — Heavy Metal Entertainment, Incendium, and Minarik Guitars are thrilled to announce that they are teaming up to release a limited edition custom electric guitar to celebrate the 40th anniversary of the legendary Heavy Metal film. The handmade guitars will be available to order starting today, August 5, just in time for the anniversary of the film, released on August 7, 1981. Each Heavy Metal custom guitar will be made to order on a first come, first served basis for the remainder of 2021 at: https://incendium.online/collections/HMguitar

The custom instrument will be built by Minarik Guitars and features stunning airbrushed art of Taarna and more iconic scenes from the movie on the body of the guitar, while the fretboard inlay displays the Heavy Metal logo along with Taarna’s famous sword, channeling lightning down the length of the neck. The back of the guitar pays homage to the B-17 segment, looking like metal torn straight off one of the bomber planes with a bolted steel airbrushed effect, complete with bullet holes and missile artwork. Additional highlights and hidden accents can be seen when the instrument is placed under UV Black Light. 

“The illustrious legacy of Heavy Metal is no better represented than by a custom guitar to celebrate this momentous occasion. Balancing art and music along with counter culture is and has been our ethos for these 40 years,” said Heavy Metal Entertainment CEO Matthew Medney.

The artwork which covers the Heavy Metal custom guitar was designed by Matt Skiff and airbrushed by the legendary Craig Fraser, known for his work on Iron Maiden’s instruments. This marks the second brand collaboration for boutique workshop Minarik Guitars, following a sold-out release for the 50th anniversary of Disney’s Haunted Mansion ride. 13 electric guitars and 1 acoustic guitar were built to commemorate the popular attraction. For this project, Heavy Metal Entertainment is collaborating with Incendium as a premier licensing partner. Incendium is a lifestyle brand and production company known for its impressive slate of animation, comic book, toy, and video game projects.

“Our previous partnership with Heavy Metal produced an amazing Pinball Machine, so when considering a guitar as the follow up, it had to be something spectacular. This is the first time we’re offering an individually hand built, painted, and crafted product—the resulting instrument is truly a work of art! It’s a great privilege to be working with the tremendous luthiers, airbrush artists, inlay experts, technicians, and more under the guidance of Marc at Minarik to pull this ambitious vision together. As a player and collector myself, I’m beyond thrilled,” said Llexi Leon, CEO of Incendium.

The Heavy Metal custom guitar, which is priced at $19,666, will be available exclusively from www.incendium.online and features a dazzling array of craftsmanship. The instrument’s top, back, and sides are built from select Honduran mahogany checked for weight and resonance, and it features a 3 piece hard maple neck through body construction, with a figured Ebony fretboard and headstock plate which incorporate 100s of pieces of assorted inlay materials—including stone, mother of pearl, brass, aluminium, and acrylics—to depict Taarna’s war blade charged with lightning that strikes the entire length of the neck, ending with a blood red Heavy Metal logo. The unique contours of the body feature hand cut abalone trim and 5-ply binding, which frame the airbrushed artwork on the carved top.

Upon assembly, the Heavy Metal custom guitar is appointed with a MannMade intonatable wraparound bridge, precision machined from aircraft grade Aluminium, fitted with brass saddles and studs. This is fitted with a bone nut and gold Gotoh machine heads, whilst the 3-way toggle connects a DiMarzio AT-1 in the bridge and Gravity Storm in the neck, customized with gold bobbins and nickel poles, continuing the mixed hardware look. Clear speed knobs on the 2 volume and master tone knobs allow the graphics to shine through.

This limited edition custom guitar is built to order and only available to order this year, for the remainder of 2021. The guitar includes a hard case, certificate of authenticity, and a set of Heavy Metal branded plectrums from Dunlop in a matching tin.

Pricing and Availability:
Manufacturer’s Suggested Retail Price:
MSRP for sales to USA end-users, before any VAT, GST, Sales Tax, Duties, or other taxes. Heavy Metal custom guitar: $19,666
Heavy Metal custom guitars are available to purchase on Incendium’s site here https://incendium.online/collections/HMguitar and through select dealers.

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