March 2, 2023 — GREENSBORO, N.C. — Worldwide denim brand Wrangler® and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer moving music culture forward, today announced a second global launch of the exclusive collaboration featuring attention-grabbing denim looks and new guitar accessories.
“Once again we’ve teamed up with Fender to release this new collection as a timeless tribute to the artists and legends who have shaped music and denim into what it is today,” said Holly Wheeler, vice president global marketing – Wrangler. “Wrangler is honored to celebrate the heritage behind these limited-edition collectibles as we pay homage to daring artists with vintage-inspired patches and bold graphics.”
The second Wrangler x Fender collaboration features a variety of men’s and women’s long-sleeve and short-sleeved graphic tees, as well as staple denim jackets and vests in a variety of washes and finishes with durable stitching and striking details. The women’s line spotlights bold patterns and washes, including a black corduroy catsuit as well as eye-catching metallic and leopard print jeans. The collection also resurrects the bestselling men’s jacket featuring Fender’s logo on authentic Wrangler denim. Additionally, fans can look forward to guitar accessories in the new Wrangler x Fender Collection – featuring gold-stitched straps crafted in Wrangler denim, denim-wrapped 3-ply hardshell guitar cases featuring the iconic Wrangler pocket design and classic Fender tortoiseshell 351-shaped picks for easy gripping.
“It is a privilege to collaborate once again with a celebrated brand like Wrangler that values creativity and individuality,” said Richard Bussey, vice president accessories, lifestyle and licensing at Fender. “Integrating iconic Wrangler elements especially into the new accessories collection, from guitar cases to straps and picks, was an exciting experience. We hope our latest collection inspires players, music lovers and beyond to incorporate unique elements into their personal style, both on and off stage”
The second launch of the Wrangler x Fender men’s and women’s line is available on Wrangler.com, Fender.com and in key retailers including Boot Barn, Urban Outfitters, Wiseman’s Western and specialty boutiques. Clothing retail prices range from $60-$250 and accessories retail prices range from $9.99-$89.99.
Follow @wrangler and @fender to learn more about the collection.