Punk-rock music is experiencing a widespread resurgence and it’s louder than ever. Before Olivia Rodrigo and Billie Eilish, there was the original Punk Princess, Avril Lavigne. Fresh off the release of her Greatest Hits album in June, Avril has hit the road for a highly anticipated North American tour, bringing her iconic anthems to life for both longtime and new fans.
In a groundbreaking partnership, rock music-forward Banshee Wines is proud to join Avril Lavigne as the official wine sponsor of the U.S. leg of her Greatest Hits tour. The fans who once enjoyed cheap beer and malt liquor in the 2000s have evolved into wine enthusiasts, but they’re looking for something different—wines that resonate with their unique identities and tastes, not the traditional options of the past.
Throughout the tour, Banshee Wines will be served exclusively in VIP areas, featuring a special Complicated Red Blend inspired by Avril’s hit “Complicated.”
This collaboration is more than just a sponsorship; it’s a celebration of individuality, self-expression, and the unapologetic spirit of rock culture that Avril has always embodied.
