Erin K releases new single & video Keep Her on March 10th, taken from forthcoming album Sink to Swim.

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With a growing audience of over 3 million streams on Spotify, following the fruitful collaboration on 2019s I Need Sound, the American-born London-resident musician has continued her work with co-producer Kristofer Harris (Belle & Sebastian, Ghostpoet) and recorded new album Sink to Swim at his Squarehead Studios in Kent.

Erin’s narrative-driven songs are as forthright and personal as they are engaging and the candid nature of her often fearlessly self-deprecating lyrics make repeated listens of the timeless songs rewarding. None more so than Keep Her.  “This song illustrates the circumstances of a girl who is bound to her relationship with a controlling partner”, Erin says. “It is written almost in the form of an encouraging letter to the dominant party, offering advice on how to “keep her by [his] side so she can’t let go”. As the verses unfold, the extent to which this girl is broken and bound are poetically revealed.

This subject matter is intensely personal to Erin who “found myself in similar relationship dynamics in the past. It’s disturbing how reality can be so drastically altered in this way.

The song evolved considerably from its original form to the final studio recording. “Musically, it was interesting to witness the evolution of this song, originating as something very sombre and heavy. The arrangement is lighter now, serving as a nice contrast to the subject matter”.

The video for Keep Her was made in an unconventional way using cutting-edge gaming technology.  Director Dylan Copeland explains, “Using camera trackers designed for gaming, and a hardware compositor designed for broadcast, we projected Erin and her guitar from our studio in London to a bench in a virtual clearing in a virtual forest in an Unreal Engine”.

Combined with traditional motion graphics, layered animations originating from Erin’s own illustrations and live performance, the result is beautiful and engaging and reflects the spirit of her signature combination of irony,  candour and wit.

With sessions for BBC 6 Music, Radio 1 airplay and major commercial syncs for Google and LG her left-field songwriting is gradually reaching the wider audience that it deserves.

Erin K is touring with her band through Italy in March with UK & European dates to be announced. Her new album Sink to Swim will be released in June.

Tour dates:

09 March GERMI, Milano

10 March CARACOL, Pisa

11 March DELIRI, Sora

12 March MR ROLLY’S, Vitulazio

15 March MALTO GRADIMENTO, Reggio C.

16 March RETRONOUVEAU, Messina

17 March SONICA, Siracusa

18 March MUG, Comiso

19 March ZOOTV, Brucoli

20 March BOLAZZI, Palermo

22 March PADDY’S, Catanzaro Lido

24 March MERCATO NUOVO, Taranto

25 March PROVO CULT, San Giovanni Rotondo

26 March OFFICINA 72, Agropoli

28 March MARLA, Perugia

29 March FAT, Terni

30 March COCKNEY LONDON PUB, Correzzola

31 March AI PRETI, Verona
01 April ARCI DALLÒ, Castiglione delle Stiviere

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