Gerle’s music video for her latest single “Crush Gone Wrong” is one of the most artistic, creative, and visually unique music videos you’ll ever see from a pop artist. Playing up the fun, youthful vibe of the single, her take on the story matches the overall sound of the track perfectly. The video’s visuals consist solely of animated characters that look to be drawn with pen and cut out from paper, and the main love interest for the character representation of Gerle is a dinosaur! These artistic choices make the love story between the two main characters incredibly entertaining, and the viewer can easily tell the plotline from the animations.
Overall, the music video does a great job of portraying the noncommittal nature of the modern dating world in an innocent and attention-grabbing way. From showing their “honeymoon” stage of the relationship through animated hearts, to the hilarious portrayal of Gerle’s heartbreak after witnessing her love interest entertaining other paper women, the music video does well to portray a negative situation with a positive spin. The artistic choices of this video definitely make it memorable and pair perfectly with Gerle’s sweet, upbeat style of music. While the song may be about a “Crush Gone Wrong,” the music video was certainly done right.
Songwriters: Gerle and Tone Def
Production, mixing, and mastering: Tone Def