Gossamer-folk artist Aisha Badru to release “Inside” this Friday

May 5, 2023

Aisha Badru unveils a whispering ode to self-love in her stirring new single “Inside”, out May 5^th via Nettwerk.

A piano-based rumination devoted to self-admiration and honouring oneself with kindness, “Inside” comes in collaboration with Badru’s longtime producer Chris Hutchinson, where together the pair make aural magic. The release is joined by the soulful visual directed by Laura-Lynn Petrick, where you’ll witness mesmerising choreography demonstrated by the familiar presence Nyda Kwasowsky (as seen in “Lazy River“).

“I remember feeling like the ultimate goal is to find someone who loves you, and then realizing that the ultimate goal is to love yourself,” Badru shares. “Until you love yourself, you won’t really know what true love is.”

Following on from the sultry resonance of “Path of Least Resistance” and gossamer folk-pop “Lazy River”, “Inside” is another instalment lifted from Badru’s forthcoming EP – Learning to Love Again out June 2^nd via Nettwerk.

“Everything has a purpose,” says Aisha Badru, the Nigerian American, sometimes earthy,
sometimes ethereal singer-songwriter. “I was meant to be here, doing this. And it’s just part of my purpose to experience certain levels of trauma that are very universal, go through every process of healing, and somehow put it together so I can help guide someone else.“

If you haven’t yet noticed, much of Badru’s magic lies in alchemy — distilling an often-tangled human experience into simple truths, quieting the cacophony to pave a path towards introspection. Her work is at once powerful and beautiful. It’s why Badru boasts 135 million total music streams, while winning critical praise from the likes of NPR Music, Okayplayer, The Line of Best Fit, Afropunk, Ones to Watch, Noctis Magazine, Get In Her Ears, Nothing But Hope and Passion and more. And it’s also why brands such as Volkswagen have tapped into her catalog to enlighten their own messages.