With a growing audience of over 3 million streams on Spotify, following the fruitful collaboration on 2019s ‘I Need Sound’, the American-born London-resident musician has continued her work with co-producer Kristofer Harris (Belle & Sebastian, Ghostpoet) on new album ‘Sink to Swim’.
New single ‘Breathe’ has a video shot in the grandiose Moseley Road Baths, in Birmingham. The gothic renaissance architecture provides a stunning setting for the synchronised swimmers that accompany Erin’s performance in and out of the water.
“It was an honour to work with the team supporting this music video, especially the members of the Birmingham Synchronised Swimming Club, who contributed very creatively”, says Erin.
The video’s director Jamie Danan adds, “The tempo of the song and nature of the title led to the concept of a dreamlike video with elements of dance and water combined. The sunlight was on our side too on the day we shot, and we’re all extremely pleased with the result.”
Stylistically, the song is a bit of a departure from the other tracks on ‘Sink To Swim’, taking on a darker tonality and more complex arrangement. “It’s my favourite song on ‘Sink To Swim’ and I’m very proud of its production, supported by my bandmates Massi, Henrik and Gigi”, Erin remarks.
“It was born out of a guitar riff I’d been playing with for some time. After endless repetition, I eventually found my way to the lyrics: “breathe little girl…why don’t you sing like they want you to…sing little girl…follow what’s before for what comes after you”. The subject is a conversation with my childhood self, questioning the decisions and commitments made that would lead to this present moment.”
Erin K is touring with her band through Italy November 24th – December 16th with further UK & European dates to be announced. Her new album ‘Sink to Swim’ is out now on digital, CD, vinyl LP. ‘Breathe’ is available on all digital formats as a single from September 1st.
Join Erin online at:
https://www.facebook.com/ErinKMusic
https://www.instagram.com/erin_k_music
