LOS ANGELES, CA – December 10, 2021 – To celebrate the 60th anniversary of the legendary band that changed the music world forever Alanui and Bravado, Universal Music Group’s merchandise and brand management company launches a collection of knitwear pieces dedicated to The Rolling Stones.Jagger, Richards, Wood and Watts: 4 rock’n’roll gods who expressed unparalleled energy and adrenaline with their music are now inspiring a collection of knitwear pieces that feature the iconic “Lips and Tongue” logo, bandana designs and psychedelic patterns. The infamous graphic of The Rolling Stones irreverently reoccurs on cardigans and crewnecks for men, women and kids by making this capsule collection a celebration of their eternal influence on global culture.
“I’ve been a huge fan of The Rolling Stones since I was a kid. They’ve always been pure inspiration to me. I am honored to have created a collection which expresses my appreciation and gratitude for a band that had and still has such a deep and meaningful impact on so many of us!” says Carlotta Oddi, Creative Director of Alanui.
“With the Rolling Stones’ deep connection to fashion, we are thrilled to start celebrating the band’s 60th anniversary by a such epic collaboration”. says Christine Buckley, vice president, global brand management at Bravado.
The details of the “Alanui x The Rolling Stones” capsule celebrate the most famous records of the band: “It’s Only Rock and Roll” for the Icon cardigans, sporting a recognizable bandana jacquard in virgin wool, declined in a bright red and black version; and “Start Me Up”, which lyrics are embroidered on the front of a black classic fringed cardigan, completed by a crewneck for men, women and kids in solid black with a “Lips and Tongue” intarsia in mixed yarns and stitches creating different textures.
The one-of-a-kind “Psychedelic” cardigan has been knitted exclusively with regenerated cashmere and wool yarns and presents a vintage feeling with a flashy multicolor vortex.
A mini-me version of the red “It’s Only Rock and Roll” bandana cardigan and “Start Me Up” crewneck is available in kids size, for future rockstars to be.
The “Alanui x The Rolling Stones” capsule collection will be available starting from December 10th 2021 at the brand new flagship online store alanui.it.