San Francisco, CA & Kalamazoo, MI, 13 July 2017 – Heritage Guitar Inc. of Kalamazoo, the makers of the world’s finest handcrafted guitars, today announces a partnership with MONO – an IDSA Award-winning company that makes innovative instrument cases and accessories – to deliver the best quality gear combo for guitar players. From 1st August onwards, all Heritage guitars will not only ship with a MONO Betty Strap, but customers will also be entitled to a discount off a MONO case to match their new guitar. They can claim this instantly in-store from selected Heritage and MONO dealers, or direct from monocreators.com.
United by a love of music and innovation, along with impeccable quality and craftsmanship, the two USA-born companies are proud to be working together for musicians who value incredible quality, comfort and style. Meng Ru Kuok, Head of MONO says, “Heritage is an incredible brand, with a long history of industry-leading craftsmanship and an ongoing dedication to handcrafting the best guitars in the world from the legendary factory at 225 Parsons Street in Kalamazoo. This partnership draws on a shared commitment to ensuring our customers have the best products possible. We are proud to be the case of choice for Heritage, a brand that puts real love into building their instruments.”
Archie Leach, President & CEO from Heritage says, “We’re excited to be working with MONO, with their perfect balance of quality, protection and style in their company DNA. We take such care while handcrafting our instruments – and knowing that musicians can keep their guitars in perfect condition in an innovative MONO case helps us deliver on our promise of long-living quality. As for the Betty Strap, it’s well known by guitar lovers for its excellent construction and extreme comfort, which allows for the best playing experience, even if you’re jamming for hours everyday.”
Note: Recommended product pairings:
- Hollow Laminated Heritage Guitars (eg H-525, H-530)
MONO Vertigo Acoustic, M80 Dreadnought; or Vertigo Semi-Hollow (KB Groovemaster only)
- Hollow Custom Heritage Guitars (eg H-575, Sweet 16, Mimi Fox, Henry Becker)
MONO Vertigo Acoustic, M80 Dreadnought
- Semi-Hollow Heritage Guitars (eg H-535, H-555, H-155M)
MONO Vertigo Semi-Hollow
- Solid Body Heritage Guitars (eg H-157W, H-150, H-157, H-137DC, H-137 Second Edition)
MONO Single Electric, Vertigo Electric
Since 1985, Heritage Guitar has been handcrafting some of the finest musical instruments in the world. Housed at the iconic 225 Parsons Street location in Kalamazoo, the company continues to build guitars of uncompromising quality as they have been for a century in that location.
The impressive Heritage lineup of hollow, semi-hollow, and solid body guitars combine classic design, modern touches, and only the finest materials, for an unparalleled quality, style and playability that is sought after by musicians around the world.
Designed for musicians on the move, MONO is an IDSA Award-winning company that makes the most innovative and inspiring instrument cases, accessories and pedalboards in the world. MONO’s focus on product innovation has been the driving force behind its growth, establishing the brand worldwide as the one that serious musicians trust to help them travel, create, collaborate, and perform (#GOPLAY).
Players in bands ranging from The Roots, Faith No More, Death Cab for Cutie, Red Hot Chili Peppers, Metallica, Rolling Stones, Mastodon, Phantogram, Black Sabbath and more trust and use MONO products. MONO was founded by award-winning designer Daniel Kushner in 2007 and has offices in San Francisco, CA and Singapore.