HOLLYWOOD, CALIF. (March 2, 2022) — Gretsch® announces today that its Electromatic® Collection of electric guitars, basses, baritones and lap-steels is refreshed and refined with modern features for today’s players. The Electromatic Collection unites everything that has defined the Gretsch brand for nearly 140 years at an incredible value. The Electromatic’s Classic Hollow Bodies are available today, while the Collection’s Jet and Lap Steel models will launch March 30.
Since 1939, the Electromatic name has signified an amazing proposition: the craftsmanship and quality of the Gretsch name at an accessible price, perfect for the capable player ready for the next step up in their musical journey. Unfettered by preference, there’s a model in the Electromatic Collection for everyone, delivering the vintage sonics and beautiful style the brand has preserved for nearly 140 years. The Electromatic Collection continues to be trusted by artists across multiple genres. Tim Armstrong of Rancid played his Electromatic Hollow on albums and stages around the world. Raquel Lily plays the same guitar to her thousands of Twitch followers. Tiger Army and The Glorious Sons have favored Electromatic Jets. Hozier and Three Days Grace have faithfully relied on the Electromatic Jet Baritone for its unique sound.
“As today’s players strive for a voice that truly sets them apart, we’re seeing an incredible wave of interest in the Gretsch sound,” said Jason Barnes, VP Category Management — Gretsch. “For that reason, we’re always proud to debut new Electromatics, exciting updates to the time-tested ‘workhorse’ instruments of the brand. Playing a Gretsch always connects you to an amazing century-plus-long legacy, but the new finishes, hardware and configurations are anything but dated.”
The Gretsch Electromatic® Collection includes the following models:
Electromatic® Classic Hollow Bodies
These big, bold electric guitars bring the brand’s prized snap and roar to life. Whether you’re looking for the punch of a six-string or a shimmer of the twelve-string, the FT-5E Filter’Tron™ pickups will bring the vintage thunder over the booming deep tones that only a hollow-body can deliver. All models feature a stunning refined laminated maple body reinforced by trestle block bracing. A classic “C” shaped maple neck with laurel fingerboard gives the guitar a classic feel in the hand, and the Graph Tech® NuBone® nut and Adjusto-Matic™ bridge makes for impressive sustain. The Master Volume with treble bleed circuit keeps tone bright at high volumes. The Electromatic Classic Hollow Bodies are available in single or double-cutaways, with either a Bigsby® B60 Vibrato or G-cutout Tailpiece. These Classic Hollow bodies are available in a beautiful variety of colors specific to each model, such as Orange Stain, Azure Metallic Airline Silver and Snowcrest White.
Electromatic® Jet™ BT
These models are perfect instruments for those looking for a next-step into the classic tone Gretsch is famed for. Their chambered mahogany body with a maple top produces a rich, present mid-range with the perfect combination of attack and resonance. A pair of Black Top Broad’Tron Pickups deliver the tone you’d desire from a Jet: capable of aggressive overdrive with the definition needed for pristine clean tone. The combination of individual pickup volume controls, master tone and master volume with treble bleed circuit provides global control over your pickup and tone settings. The Jet BT Single-Cut comes in a left-handed configuration finished in Jade Metallic and in a right-handed configuration finished in Jade Metallic, Bristol Fog or Midnight Sapphire.
Electromatic® Jet™ Baritone
These guitars bring a tone all their own to the Electromatic series. If you’re looking for deep lows, thick mids and a vivid high end, the Jet Baritone delivers. Thanks to the excellent balance of its solid mahogany body, the mini-humbuckers drive subsonic tones while keeping each note beautifully distinct. Measuring in at 29.75″, the extended scale neck allows B to B tuning — use it to add color and texture in the studio or to double a lead onstage for a fiery live sound. The Electromatic Jet Baritone is available with a fixed v-stoptail tailpiece finished in Bristol Fog or Imperial Stain or with a Bigsby tailpiece available in Midnight Sapphire.
Electromatic® Junior Jet™ Bass II Short-Scale
These bass guitars sport all the classic Gretsch appointments delivering massive, room-filling subsonic tones that boom out from the solid basswood body and versatile pickups. The Junior Jet Bass has a smooth and balanced tonality that’s easily delivered through the comfortable, easy-to-play short-scale maple neck (30.3″) with laurel fingerboard. Low-end color, smoothness and comfort make this a bass guitar worthy of the Electromatic name. Available in Imperial Stain, Bristol Fog and Shell pink.
Electromatic® Lap Steel
The Lap Steels produce one of the most unmistakable sounds out there:the beautifully rich electric Hawaiian guitar. Featuring a solid mahogany body and an intense tonal response that new and veteran players alike will appreciate. The single-coil pickup provides excellent note clarity, which sealed die-cast tuners keep locked-in. Available in the brand-new colors: Broadway Jade, Tahiti Red and Vintage White.