Lehigh Valley, PA.— Wednesday, May 20, 2023 — C.F. Martin & Co. is proud to announce the launch of their new loyalty program, Martin Backstage. The new program replaces their long-running Martin Owners Club with the aim of bringing Martin closer to their fans, serving them better, and helping everyone unleash the artist within. The Martin Backstage program offers members more perks and is free to join with the option to upgrade to a premium membership called Martin Backstage All Access.
The free membership offers a generous discount on select Martin Guitar merchandise plus chances to win quarterly prize packs. The All Access membership offers bigger discounts, invitations to exclusive events, access to ongoing exclusive content, and so much more.
“There are many cool things happening here at Martin Guitar every day, and we want every Martin Guitar enthusiast to feel connected to the brand in new and exciting ways,” said Martin Guitar President and CEO, Thomas Ripsam. “The Martin Backstage program invites members into the world of Martin Guitar where we will share our love of all things music and hopefully inspire everyone to pick up an instrument and play.” 
You can learn more about the Martin Backstage program and join today at martinguitar.com.