The Highway Women, an all female country music supergroup, along with Jill Pavel, owner of Heart Songs Records, proudly announce the launch of the action based community initiative “Be A Highway Women”. Forbes Magazine Announced the programing which was built for the purpose of bringing the mission to support and empower women to fruition. The platform is free for musicians, producers, songwriters, and other industry executives who sign the program’s agreement to contribute to the community. By signing the agreement, members will gain access to resources such as Spotify-curated playlists, podcast hosted by Devon O’ Day, business education workshops, with the organization’s first conference being held later this year. The company is led by The Highway Women and Executive team but governed by the entire body including the members.
“I have heard women vocally stating for years that they ‘support other female artists.’ Let this no longer be a catch phrase because action speaks much louder than words,” Jill Pavel says of starting the program.
The Highway Women kicked things off by inviting women from the “Be a Highway Woman” program to be featured artists on their upcoming single, and official initiative theme song, “The Highway.” The single will be released on October 30, 2020 with royalties going towards funding a scholarship to help young women interested in a career in music. The single also features members of The Be A Highway Program, Produced by Bonnie Dymond (member) The first scholarship will be awarded in Spring 2021, expanding in 2022.
With a year and a half of planning, and the help of the Be a Highway Woman Executive Team, the platform launched with over 50 multi-genre female artists from across the United States along with 30+ females in the music industry supporting and helping to build the community.