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HomeNewsMusic NewsToronto folk-pop singer-songwriter Jane Mathew releases official music video for What Fire

Toronto folk-pop singer-songwriter Jane Mathew releases official music video for What Fire

Following the success of her second single, ‘What Fire’, emerging artist Jane Mathew is excited to be releasing the official music video today, premiered by Aesthetic Magazine.

‘What Fire’ is a beautifully constructed song about coming to terms with the end of a friendship. In the music video, Jane brings the viewers on the emotional journey of reaching that point, with scenes of trying to grasp onto something that isn’t there, reminiscing on the good times, self reflection and ultimately letting it all go. The song features a stunning arrangement of harmonies bouncing off of Jane’s hypnotizing vocals, luring you in to experience the sentiment of what’s transpiring.

“Intricate fingerpicking combines with lush vocals, harmonies and a melody

that winds an intoxicating path”

– Neon Mix

Jane is thrilled to release her debut album ‘Such Perfect Lives’ on Friday, September 24. Filled with songs that are letters she wrote to different people; this album is written as a response to the increasing inauthenticity seen in everyday life amplified through social media. “I started writing these songs so I could vent out my frustrations but at some point, it turned therapeutic for me to be honest with myself about some difficult experiences,” explained Jane. ‘Such Perfect Lives’ was produced by Simon Ng at Signals and Noises Studio and mastered by Ethereal Mastering, made possible by the support of Canada Council for the Arts and Toronto Arts Council.

“Dreamy vocals are showcased through the beautiful harmony of guitars”

– Glasse Factory

Born in Oman and having moved to Thornhill, Ontario, Canada when she was seven years old, Jane now resides in Toronto. Having been exposed to music her whole life, there was never a time where Jane wasn’t influenced by music, but it wasn’t until high school when she realized she had some musical talent of her own. After challenging herself to learn how to play her favourite song on the guitar, she was inspired to begin writing and performing her own music.

“Gorgeous, delicate vocals”

– Caesar Live N’ Loud

Jane was a busker in Toronto for a few years after winning a Subway Musician License for the Toronto Transit Commission. It was while busking that she met JUNO award-winning musician Bob Wiseman who later introduced Jane to grant funding opportunities within Canada. She’ll be forever grateful for his guidance as she went on to receive grants from both Toronto Arts Council and the Canada Council for the Arts. This was the chance she needed to get her songs she’s carried with her for years out into the real world.

What Fire

GGM Staff


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