LOS ANGELES, Aug. 17, 2021 /PRNewswire/ — Triller, the global AI-powered short video app and content discovery platform, today announced the launch of the Black Creator Conference, a summit for Black creators taking place on Thursday, September 23 and Friday, September 24, 2021 in Atlanta. The conference aims to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres of short- and long-form content available to consumer brands for integration and advertising opportunities.
Planned as an annual event during Black Business Month, Triller’s inaugural Black Creator Conference will bring together leaders from the advertising and marketing fields with established and aspiring creators to share best practices, network and foster mutual professional support that will inspire more brand integration across Black-owned media. Leading Black-owned, Atlanta-based influencer house The Collab Crib has joined the conference as an advisor and curator.
The conference begins with a welcome event and networking dinner on Thursday evening followed by a day-long agenda on Friday consisting of workshops, panels, presentations and other networking events.
“Triller has always sought to empower Black creators who shape our entertainment and culture, so we are excited to formalize our ongoing support of Black creators through this unique event,” said Mahi de Silva, CEO of TrillerNet, parent company of Triller. “By showcasing established and up-and-coming creative voices and by sharing our powerful technology platform, relationships and opportunities, and with the support of partners like The Collab Crib, we can ensure Black creators are front and center in the growing digital economy.”
A highlight of the conference will be access and training for the use of Triller’s new Content Creator Platform, a suite of AI-driven technologies, including Cross Hype, AI-Driven Social Insights, AI-Driven Conversational Ads, AI-Driven eCommerce, and SMS Messaging, that give Triller content creators the ability to track and leverage their user data to extend their audiences and maximize monetization. Triller will offer attending creators the use of the new platform free of charge during the conference.
“The power of the Triller technology suite is in our open-garden approach, which encourages creators to share their content across multiple social platforms while providing maximum trackability and extendibility using Triller’s AI and Machine Learning platform,” added de Silva. “These tools give Triller creators deep insight into how their content can build reach and ultimately become the kind of viral content that advertisers and brand marketers are looking for. We look forward to sharing these capabilities.”
Attending creators will have the chance to interact with brand managers representing several dozen Fortune 500 brands who will provide paid brand integration opportunities in real time for attending creators. Over the course of the conference brands will accumulate original, on-brand integrations from potentially hundreds of creators thereby opening new avenues for future collaboration.
“The Black Creator Conference is designed to help Black creators gain a more substantial foothold in the ever-evolving digital marketing space and to foster greater racial equity across the overall media economy,” said Bonin Bough, Triller’s Chief Growth Officer, who spearheaded the conference initiative for Triller. “We’re excited to bring together creators and advertisers in a dynamic and supportive environment that will enhance opportunities for everyone.”
Location, attendee registration, participating brands and other details about the Black Creator Conference will be announced shortly.
The conference is the latest initiative for Triller which has solidified its role as a leader in the AdTech and MarTech industries and comes on the heels of recent major media acquisitions, including Verzuz, the popular live music streaming play founded by Swizz Beatz and Timbaland; Amplify.ai, a global AI-powered customer engagement platform; and FITE, a global D2C live event and streaming platform.