Last night, Wednesday, April 21st, National Geographic hosted a star-studded Earth Day Eve celebration– filmed largely in nature, the evening used music to celebrate the Earth and inspired people to preserve the planet. Hosted by travel expert Jessica Nabongo, the virtual concert featured musical performances by artists from places of importance to them around the globe, including:
- Angélique Kidjo– “Dignity“– (Paris, France)
- Aurora- “The Seed“– (Bergen, Norway)
- José González– “Visions“– (Särö Västerskog Nature Reserve, Sweden)
- Maggie Rogers– “Love You For A Long Time“– (Topanga Canyon, CA)
- My Morning Jacket– World Premiere Music Video of “Feel You“– (Los Angeles, CA and Floyd’s Knobs, Indiana)
- Rostam – “These Kids We Knew“– (Los Angeles, CA)
- Valerie June– “Home Inside“– (Brooklyn, NY)
- Willie Nelson and Micah Nelson– “Laws of Nature“– (Los Angeles, CA)
- Yo-Yo Ma– Mark O’Connor’s “Appalachia Waltz“– (Tanglewood, Lenox, Massachusetts)
- Ziggy Marley– “I Don’t Wanna Live On Mars“–(Los Angeles, CA)
The event also included a number of exciting announcements by the brand and was followed by a virtual afterparty on the new National Geographic TikTok account at 10 p.m. EDT. In Nat Geo’s first-ever TikTok Live, viewers were invited to drop by to hear DJ Jayda G. spin an original set accompanied by stunning visuals from the new Disney+ series, “Earth Moods.”
Here is a link to the full Earth Day Eve program, available now.
During the event, the brand formally announced the launch of their new multi-platform initiative, Planet Possible, which is aimed at empowering consumers to live more lightly on the planet. For additional details about the new Planet Possible initiative, as well as more on how the brand is celebrating Earth Day this year, see here.
At the event, the brand also announced their Share Your Spot campaign, an uplifting social media campaign that unifies National Geographic’s global community around a shared love of the Earth. The campaign encourages users to share the places that bring them happiness, hope, and optimism, by submitting pictures using the #ShareYourSpot hashtag.
By helping people better understand the world and their role in it, National Geographic aims to inspire consumers to take the collective action needed to help preserve the planet.
Join the conversation online with #NatGeoEarthDay.