It was announced in a recent press release that singer, songwriter and Cincinnati native Olivia Frances will be releasing one single per month for the next six months in a project she calls SingleSteps.
From the release: The #SingleSteps Project will allow one song the opportunity to shine on its own and be highlighted with a specific marketing plan. Ms. Frances is an 18 year old rising star in the music community; recently receiving the Best Pop Song of 2014 Award from the Ohio Music Awards. This strategy focuses on the consumer and promotional trends that are currently so prevalent in the music industry. Digital downloads, music synch licenses and videos are all geared toward single songs.
The First Step
The #SingleSteps Project will be engaging fans on a consistent basis to provide new and interesting music. In this day and age of immediate gratification, “new” is considered better and having relevant content to present is a huge plus when promoting music. Ms. Frances wants to give her fans something special each month in addition to the new music. Every single released will include a bonus for her fans. Leading up to the first release date of January 23, 2015, Olivia is going to host a special Concert Window show on Wednesday, January 14. The concert, titled “Olivia Frances, #SingleSteps – The First Step” will enable #FrancesFans to listen to a performance right in their own homes. Keeping in mind the value placed on limited availability, the first #SingleSteps release will be exclusive to Guitar Girl Magazine for 24 hours. Fans of the online magazine will be able to access “Begin With Us” before the general public. The song will go into wide distribution on January 24, 2015.
Begin With Us
“Begin With Us” will be the first single released in the #SingleSteps Project. It tells the story of an encounter Olivia had with a stranger while waiting to meet a friend for coffee. A chance meeting at a parking pay station yielded interesting conversation with “a cute guy” and, better still, a new song. Ms. Frances hopes to bring the world together by telling stories with her music, and “Begin With Us” is a poppy little story song that people of all ages can relate to. And connecting to each other is something we all long to do as we go through our lives a single step at a time.
“It’s funny because the moment I got home that night, I sat down on my couch and wrote this song out on my iPhone. I wrote the melody and lyrics simultaneously. I usually write my songs at different speeds, but this one kind of spilled out of me” – Olivia Frances
Stay tuned for details on the exclusive release of “Begin With Us.”
Photo credit by Erika Rock Photography