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HomeGearSummer NAMM 2017: New Fender Product Releases

Summer NAMM 2017: New Fender Product Releases

FENDER® DEBUTS FIVE ARTIST SIGNATURE MODELS, NEW AMERICAN ELITE, AMERICAN PROFESSIONAL, OFFSET COLORS AT SUMMER NAMM

Artist Signature Models Celebrate Brad Paisley, Jimi Hendrix, George Harrison and More; New Electric Guitar, Bass Colors Draw Inspiration From Vintage Car Paint Hues

HOLLYWOOD, CALIF. (July 13, 2017) – Fender Musical Instruments Corporation (FMIC) introduces a record five new artist signature models and nine new, vintage-inspired colorways across American Elite, American Professional and Offset guitars at Summer NAMM 2017 in Nashville, Tenn. Fender’s latest artist signature models showcase the versatility of Fender’s sound across genres, while paying tribute to some of the music industry’s most-celebrated players and their vibrant stories; they include the Brad Paisley Road Worn® Telecaster®, Jimi HendrixTM Monterey Stratocaster®, George Harrison Rosewood Telecaster, JMJ Road Worn® Mustang® Bass and EOB Sustainer Stratocaster.

“Our American Elite, American Professional and Offset guitars and basses have been widely embraced by players around the world, which – in true Fender tradition – has led us to introduce new body colors that draw inspiration from 1960s vintage car paint colors,” said Justin Norvell, SVP Fender Products. “We’re also debuting a record number of artist signature models at Summer NAMM this year, honoring some of the most respected players in the music world. The lineup – spanning country, alternative and rock – is a testament to the genre-transcending music these artists have all inspired, and Fender has and continues to enable.”

GGM Staff

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