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HomeLifestyleFashionLady Gaga Launches Lookbook for 2017 Merchandise Capsule Collection

Lady Gaga Launches Lookbook for 2017 Merchandise Capsule Collection

On the heels of her lauded Super Bowl and Grammys performance, her Joanne World Tour announcement, as well as the release of her new “John Wayne” music video, Lady Gaga debuts a lookbook for her 2017 merchandise capsule collection. The collection was designed in collaboration with Lobster Eye x Bravado. The lookbook was shot by famed photography duo Synchrodogs in the Ukraine.

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While Bravado has done lookbooks in the past, this look book represents the company’s shift from a traditional merchandising company to becoming more of a creative and brand management partner to their artists. The Bravado team brought together Synchrodogs with Lady Gaga’s creative collective, Lobster Eye, to create an elevated high fashion lookbook that captures the essence of her collection as well her artistry. By offering their artists larger opportunities, especially in regards to creative collaboration, Bravado is turning these artists vision to full sensory experience for the fans and/or consumer (http://www.bravadousa.com/).

SHOP THE COLLECTION:  https://shop.ladygaga.com/

CREDITS BELOW:

Merchandise: Lobster Eye x Bravado
Photography: Synchrodogs
Stylist: Daria Lagenberg
Models: Daria Svertilova (Cat-B agency), Stacy Koren (MZM)
Hair: Julia Stets
Make Up: Yulia Zalesskaya

GGM Staff

The writers at Guitar Girl Magazine bring a wealth of experience from all corners of the music industry. Our writers are musicians, songwriters, producers, and passionate advocates for women in music, with years of hands-on expertise both on stage and behind the scenes. They are dedicated to amplifying the voices of female guitarists and offering insightful perspectives on gear, technique, and the latest trends in the industry. With a deep love for music and a commitment to empowering the next generation of female artists, the Guitar Girl team is at the forefront of celebrating and inspiring women in music.

GGM Staff
GGM Staff
The writers at Guitar Girl Magazine bring a wealth of experience from all corners of the music industry. Our writers are musicians, songwriters, producers, and passionate advocates for women in music, with years of hands-on expertise both on stage and behind the scenes. They are dedicated to amplifying the voices of female guitarists and offering insightful perspectives on gear, technique, and the latest trends in the industry. With a deep love for music and a commitment to empowering the next generation of female artists, the Guitar Girl team is at the forefront of celebrating and inspiring women in music.
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