(October 9, 2020) — Hypebeast today announces the launch of the Fender HYPEBEAST Stratocaster®, presented in collaboration with Fender®, the iconic global guitar brand.

Hypebeast shares strong bonds with a global network of content creators and is dedicated to maintaining close interaction with established musicians across genres, as well as discovering emerging talent and bringing that to Hypebeast’s cultural realm. Constantly inspired by such meaningful connections, Hypebeast is thrilled to be joining hands with Fender to present a vintage-style guitar in Hypebeast’s signature navy colour.

“Fender has always been closely connected to musical culture since its founding in 1946. Similarly, Hypebeast is one of the most influential online media in lifestyle and culture. Through this collaboration, we’re looking forward to bringing music closer to other cultural realms, as we share a passion for music amongst a generation immersed in fashion and lifestyle,” said Edward Cole President of APAC, Fender.


The model is based on the globally acclaimed Made in Japan Stratocaster featuring a 9.5″ radius and 22 Medium Jumbo frets, delivering sophisticated playability with modern feel optimal for any musical genres and playing style. The guitar, painted in Hypebeast’s signature navy colour from top to bottom – including the fingerboard and headstock – is sure to catch the attention of any culture-sensitive player.

This special edition guitar is available exclusively in limited quantities via Fender.com in the Japan, US and UK regions, as well as HBX, Hypebeast’s e-commerce store. To read full specifications, please visit fender.com for more information. Product images can be accessed here and video assets available here.

For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.

GGM Staff