Austin, TX – March 8, 2023 – Two culture-defining brands – Def Jam Recordings and VIBE – household names with over three decades of showcasing the best and next of hip-hop and R&B, will join forces in Austin, TX next week for an official SXSW showcase. Presented by SAG-AFTRA – the union representing entertainment and media professionals including hip-hop artists, DJs and much more – and headlined by rap icon Jadakiss, the show will feature a dynamic line-up of Def Jam’s marquee and emerging roster of stars, the next and the now on the hip-hop landscape.
Taking place on Wednesday, March 15th at downtown Austin mainstay Empire Garage, the Def Jam x VIBE SXSW lineup will celebrate hip-hop’s past, present and future as only Def Jam can, with performances by breakout star Armani White, Atlanta upstart SwaVay, Houston native Marqus Clae, viral sensations D-Sturdy & Philly Goats, and 4th & Broadway hot prospects Lil Migo and Pap Chanel.
Anchored by local Austin favorite GO DJ JB, and featuring an eclectic mix of eras and styles, the night will celebrate the broad impact and influence of hip-hop culture from two of its most important, foundational brands, VIBE and Def Jam Recordings. Stay tuned!