Gritty Rocks Live! (GRL) is a weekly themed Instagram livestream show featuring female musicians from across the country and beyond. In 2020, Gritty in Pink started a successful, monthly live concert series in L.A. Then, COVID-19 hit, and the founders created GRL to provide artists with connection and performance opportunities.

Every week, GRL features a live charity fundraiser, sponsors giveaways, intimate performances, artist interviews, and audience engagement. Artists of diverse backgrounds come together to revel in the virtual community space and create lasting connections.

Starting in July and hitting eight major cities across the U.S., the virtual GRL tour starts in New York and ends in Los Angeles in August. Local female artists from each featured city are encouraged to check out the schedule and apply here to get involved. Applicants also need to provide a short video. The deadline to apply is June 25. 

“We are so excited to announce our Gritty Rocks Live Virtual Tour!” says Gritty in Pink founder Shira Yevin. “With the ongoing support for our GRL weekly livestream, our team thought this was a fun way to bring the community vibes of Gritty in Pink cross-country and expand our female-powered network.

“While we miss our magical monthly events in L.A., one advantage of going digital has been the ability to include artists from all locations. We feel, now more than ever, the country needs to come together, and this is an awesome opportunity to unite and connect female artists of all genres and backgrounds. The bill will be a mix of curated and submitted talent. Since we can’t tour the country due to the pandemic, this is the next best way to see America this summer!”

Virtual Tour Schedule

7/7 – New York
7/14 – Atlanta
7/21 – Nashville
7/28 – Chicago
8/4 – Austin
8/11 – Denver
8/18 – Phoenix
8/25 – Los Angeles

Gritty in Pink is a new platform empowering women in music through performance, partnerships, and networking opportunities. Founder Shira Yevin has a legendary history of breaking down barriers and carving out a space for women as creator of the Vans Warped Tour Shiragirl Stage, which showcased 300+ female musicians including Joan Jett and Paramore.

Gritty in Pink continues the legacy of providing community and a stage for female voices in a mail-dominated industry. 

Follow @grittyinpinklife and @shira_girl on Instagram or contact team@grittyinpinklife.co for more info.